No, we haven’t stopped providing content for your awesome brain – 11even‘s newest posts have just gotten a new look and a new location. Our redesigned section at www.11even.net has become your daily one-stop blog for the latest in awesomness and creativity.

All of our stuff are now posted there so you can easily access and filter them by the topic you’re most interested in.

Of course, we still want to hear from you. Please change your bookmarks to the new address:

http://www.11even.net (RSS)

Sony Pictures Classics has debuted the official US trailer for Woody Allen‘s 44th film, You Will Meet a Tall Dark Stranger. This ensemble quirky comedy stars Josh Brolin, Naomi Watts, Freida Pinto, Anthony Hopkins, Antonio Banderas, Gemma Jones, Lucy Punch and Ewen Bremner.

If you don’t like Woody Allen‘s stuff, then this probably isn’t for you.

http://www.11even.net

http://www.11even.net

http://www.11even.net

90% of the force used for cutting is sourced from the magnetic power, and 10% comes from your end. Cutting endge!:) http://www.11even.net

via

http://www.11even.net

There are 3 beautiful commercials that follow the concept “It’s not just a card, it’s your canvas,” toying with the idea of the ZYNC not just a card, but a blank canvas waiting for you to apply your style in it

MORE after the CUT! ; )

http://www.11even.net

official site

http://www.11even.net

The Old Spice commercials were a viral sensation, and the Old Spice guy is a celebrity. So why did sales of Old Spice body wash actually drop?

According to industry-watching site WARC, the ubiquitous campaign for Old Spice body wash, “The Man Your Man Could Smell Like” actually corresponded with below-average sales:

“While there is little doubt about the viral hit’s popularity – the official version has racked up 12.2 million impressions on YouTube – sales of Red Zone After Hours Body Wash have fallen by 7%.”

The campaign appeared to be aimed at both women and men (the Old Spice Guy addresses “Ladies,” but the tagline at the end is, “Smell like a man, man.”) The ads were funny, and transcended the viral marketing stigma to become a legitimate hit on blogs and social networks. Surely, an entire new generation was introduced to the brand. So, why the drop in sales? Here are a few theories:

1. The Old Spice ads were so successful in raising brand awareness that no dude wanted to have a bottle of the stuff in his shower. The funny ads actually gave the product embarrassing or negative connotations.

2. The women who were supposed to buy the stuff for their supposedly smelly male significant others were either purchasing other soap products or, more likely, not buying body wash for their dudes at all. Viral internet campaigns usually attract a younger audience, and who would these young women be who were enthusiastically rushing out to the store to buy Old Spice body wash for their boyfriends? Body soap is kind of a personal product, these days. This isn’t the fifties.

3. Procter and Gamble can try to sex-ify the Old Spice brand any way they want, but a lot of us are still going to forever associate it with our fathers (and grandfathers) and stay as far away as possible. It doesn’t help that it actually has “Old” in the name!

http://www.11even.net

via

via

http://www.11even.net

more

http://www.11even.net

Warner Bros debuted the official trailer for The Town, the new film directed by and starring Ben Affleck. The Town also stars Jeremy Renner, Jon Hamm and Rebecca Hall.

http://www.11even.net

via

Already fan of 11even? If so, you should let your friends know about us and gain full entry to the Peninsula festival!

If you are not an 11even fan on Facebook yet, go on with an extra click, You can now win weekly tickets.

Step 1: Click on the ‘invite people to join’ button on the 11even Facebook page.

Step 2: Send invitation to as many friends as You can.

Step 3: Finally send an e-mail to office [at] elevenproductions [dot] com, write us the total number of friends to whom you sent the invitation.

On the 20th of August 2010, we will choose the winners from those who sent us an e-mail.

The winners will be randomly selected using a number generator.

Eleven Productions Ltd. employee and their families (unfortunately) are not entitled to participate (just so).

If you are not yet on Facebook, subscribe on www.facebook.com click on 11even’s profile and click “Join.”

See you at the Peninsula! (26-29. aug. – Târgu Mureş)

Featuring B.o.B & Lupe Fiasco

MORE pics after the CUT!;)

via

via

Inception has not only won the respect and fangirling of prestigious and renowned critics worldwide, but it has flown its way into becoming #3 on IMDB’s Top 250 films of all time. It jumped 80 places in only four hours. That’s a new record.

CONTEXT: