Upside-Down GAP Store

2010 March 9

“Shopping turned on its head” isn’t just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.

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2 Responses to “Upside-Down GAP Store”

  1. zolverine Says:

    na ez aztan kreativ. tuti felhivja az emberek figyelmet

  2. alex tass Says:

    I like the idea. :)


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