http://www.11even.net

A Saatchi & Saatchi reklámügynökség új generációs ajtó-reklámja a Papa John’s pizzának:

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Brilliant: IKEA + Facebook

2009 November 27

Awesome promo that let’s users win stuff by tagging photos of IKEA rooms on Facebook.

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

About Rory Sutherland

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Pizza Kingdom

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Tata Mutual Fund

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Pantene

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HP Photosmart

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HopiHari Theme Park

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Duracell

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Kapcsolódó link:

Kreatív “pad-reklámkampányok”

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