In this highly personal talk from TEDMED, magician and stuntman David Blaine describes what it took to hold his breath underwater for 17 minutes — a world record (only two minutes shorter than this entire talk!) — and what his often death-defying work means to him.

Guinness | Slide

2009 December 7

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing “a world to life.”

Taking on the extreme challenge of creating this epic ad, director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.