Advertising Agency: Heye & Partner, Munich, Germany
Executive Creative Directors: Alexander Bartel, Martin Kießling
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Andreas Weber, Amalija Tidlacka
Copywriters: Christian Beitlich, Isabel Köhl
Published: January 2010

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How Water Talks

2010 July 2

Unsafe drinking water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses such as cholera, typhoid, malaria, diarrhea and trachoma in almost 8 million people, including nearly 1.8 million children.

The Water Talks campaign was developed at BDDP & Fils, Paris, by creative director Guillaume Chifflot, art director David Derouet and copywriter Emmanuel de Dieleveult. Filming was shot by directors Les J and J (Julien Rigoulot and Julien Pasquier)

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The 18ft high posters of Hitler advertise a line of clothing for young people and adorn street corners and bus stops in Palermo, Sicily’s biggest city.

The ads show the Fuhrer in a lurid pink uniform, with his swastika armband replaced with one bearing a bright red heart, above the slogan “Change Style – Don’t Follow Your Leader”.

Many local people say the advertising campaign is offensive and have called for the posters to be taken down. A city councillor with the centre-Left Democratic Party, Rosario Filoramo, has protested to the mayor of Palermo.

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Watch Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common & so many more friends of (RED) show the power of what 40 cents can buy.