If you thought that last few projection mapping examples I posted (1, 2, 3, 4) were amazing, then check this out.

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

About Rory Sutherland

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

bing

A Microsoft masszív offenzívát tervez a Google ellen: új keresőjének bemutatkozását egy 80-100 millió dolláros reklámkampánnyal támogatja – írja az Advertising Age.

Kérdés, hogy a Google-en nevelkedett felhasználók egyáltalán átszoktathatók-e bármi másra.

Részletek ITT!

..egy “diszkrét” könyvesbolt/könyvtár reklám:

libreria

Your books change, so do you.

Advertising Agency: AMÉN, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Art Director: Alfonso Ponce de León
Copywriter: Juampi Steneri
Published: February 2009

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