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Advertising Agency: Prohome, Budapest, Hungary
Creative Director / Copywriter: Tamás Csornai-Kovács
Art Director: Máté Pribelszky
Production: Sándor Ziemer-Wolf
Photo: stockexpert.com

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Advertising Agency: JWT, Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
Published: June 2010

Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director / Ilustrator: Marcelo Melo
Copywriter: Nuno Leal

British department store Debenhams has been embracing female beauty in all of its forms as of late. Back in January, plus-sized mannequins were displayed in store windows. In February, the store hired a wheelchair-bound model for their advertising campaign, where she was photographed with plus-sized and petite models.

Now, the Daily Mail UK reports that Debenhams has banned airbrushing in its upcoming swimsuit campaign:

A sign in the Debenhams window will read: ‘We’ve not messed with natural beauty; this image is unairbrushed. What do you think?’ It will also show customers an example of just how much the image could have been altered.

(The image above depicts what changes would have been made to the photograph if it had been edited. It, along with other similar pictures, will be displayed in Debenhams store windows.)

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