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2010 July 21

The Old Spice commercials were a viral sensation, and the Old Spice guy is a celebrity. So why did sales of Old Spice body wash actually drop?

According to industry-watching site WARC, the ubiquitous campaign for Old Spice body wash, “The Man Your Man Could Smell Like” actually corresponded with below-average sales:

“While there is little doubt about the viral hit’s popularity – the official version has racked up 12.2 million impressions on YouTube – sales of Red Zone After Hours Body Wash have fallen by 7%.”

The campaign appeared to be aimed at both women and men (the Old Spice Guy addresses “Ladies,” but the tagline at the end is, “Smell like a man, man.”) The ads were funny, and transcended the viral marketing stigma to become a legitimate hit on blogs and social networks. Surely, an entire new generation was introduced to the brand. So, why the drop in sales? Here are a few theories: Read the rest of this entry »


Already fan of 11even? If so, you should let your friends know about us and gain full entry to the Peninsula festival!

If you are not an 11even fan on Facebook yet, go on with an extra click, You can now win weekly tickets.

Step 1: Click on the ‘invite people to join’ button on the 11even Facebook page.

Step 2: Send invitation to as many friends as You can.

Step 3: Finally send an e-mail to office [at] elevenproductions [dot] com, write us the total number of friends to whom you sent the invitation.

On the 20th of August 2010, we will choose the winners from those who sent us an e-mail.

The winners will be randomly selected using a number generator.

Eleven Productions Ltd. employee and their families (unfortunately) are not entitled to participate (just so).

If you are not yet on Facebook, subscribe on click on 11even’s profile and click “Join.”

See you at the Peninsula! (26-29. aug. – Târgu Mureş)

Click to ENLARGE!


The Social Network follows Mark Zuckerberg, who created Facebook in 2004 at Harvard during his sophomore year. It now has over 400 million members worldwide.

Eisenberg will play Facebook CEO Mark Zuckerberg; Timberlake will play Sean Parker, the Napster co-founder who became Facebook’s founding president; and Andrew Garfield will play Eduardo Saverin, the Facebook co-founder who fell out with Zuckerberg over money.