Advertising Agency: Heye & Partner, Munich, Germany
Executive Creative Directors: Alexander Bartel, Martin Kießling
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Andreas Weber, Amalija Tidlacka
Copywriters: Christian Beitlich, Isabel Köhl
Published: January 2010

The Taking The Scary Out of Life campaign was developed at Fallon Minneapolis by chief creative officer Darren Spiller, head of art Christy Peacock, creative group head Leon Wilson, director of integrated production Corey Esse, executive producer Helen Park.

Outdoor Gold Lion winner from Cannes 2010 Read the rest of this entry »

How Water Talks

2010 July 2

Unsafe drinking water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses such as cholera, typhoid, malaria, diarrhea and trachoma in almost 8 million people, including nearly 1.8 million children.

The Water Talks campaign was developed at BDDP & Fils, Paris, by creative director Guillaume Chifflot, art director David Derouet and copywriter Emmanuel de Dieleveult. Filming was shot by directors Les J and J (Julien Rigoulot and Julien Pasquier)


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Enjoy your life

2010 June 14

Canadian Atheist Bus Campaign

The 18ft high posters of Hitler advertise a line of clothing for young people and adorn street corners and bus stops in Palermo, Sicily’s biggest city.

The ads show the Fuhrer in a lurid pink uniform, with his swastika armband replaced with one bearing a bright red heart, above the slogan “Change Style – Don’t Follow Your Leader”.

Many local people say the advertising campaign is offensive and have called for the posters to be taken down. A city councillor with the centre-Left Democratic Party, Rosario Filoramo, has protested to the mayor of Palermo.



Watch Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common & so many more friends of (RED) show the power of what 40 cents can buy.

…featuring the first simian in space, returning home to the tune of Lee’s “Song for the Divine Mother of the Universe.”

Created as a collaboration between World Wildlife Fund (WWF), Ben Lee and Leo Burnett.

Rain Campaign

2010 April 26

Every time it rains the message: ‘ARE YOU ALSO LONGING FOR THE SUN?’ appears on the streets in the Netherlands.

A great piece of ambient work from the Clare Oliver Challenge for Meter MacCullum Cancer Centre in Australia.

Company: Peter MacCallum Cancer Centre
Agency: CHE
Country: Australia

When a person ordered a sandwhich, a picture was taken, without anyone noticing. The client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe
Director: Giuliano Saad


The Specs Effect

2010 March 19

The campaign brings together two of the most well-known and powerful advertising straplines. It broke on national UK TV on 14th March 2010.


The confusing headline, “Britney Spears Lady Gaga,” is meant to be read as an action—i.e., Britney spears (!) Lady Gaga. Ok! Why leave Britney alive?:))


A poster ad covered with sealed air bubbles invites polution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort «Braunwald».

A campaign by «Braunwald Tourism» in all major cities in Switzerland.

Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer


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2012 metro ad

Campaign of the film’s release in Brazil…a patch of about 45m on each side simulates a flood the submay.

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça



Coast Yamaha is promoting motorbike sales with a humorous commercial using a series of optical illusions.

Western movie music, in the mode of Ennio Morricone, provides the backdrop for the Rider. All is not as it seems however…

Pocket Rocket was developed at Clemenger BBDO, Adelaide, by creative director Greg Knagge, art directors Geoff Robertson and Andrew Slattery, and agency producer Holly Home.

Filming was shot by director Roh Smith via Spirit Films, Adelaide, with producer Paula Smith.